Signal 01
Too much effort
23 min/day
User challenge
Traditional logging can still take 15-23 minutes per day. Search, scroll, portion dropdown, repeat.
What helps
Type what you ate. Ziva finds the food and amount without menu screens.
Track nutrition inside
ChatGPT and Claude.
Skip food search and portion math. Just log it and move on.
Ziva is free. Use your existing ChatGPT or Claude plan.
ChatGPTMessage
Why most people stop tracking
People quit when logging takes too long, feels unreliable, or does not fit real life. The research shows this clearly, and we use it to shape how Ziva works.
Signal 02
Hard to trust the numbers
39% restart
User challenge
After users stop tracking, only 39% resume. Doubt the numbers once and consistency breaks fast.
What helps
Each log shows the USDA match, serving assumption, and macro math.
Signal 03
All-or-nothing pressure
Week 1 → 3 drop
User challenge
All-or-nothing tracking creates pressure. One missed day turns into a lost week for many users.
What helps
Quick logging makes it easier to keep going after an imperfect day.
Signal 04
Emotional drag
Guilt → dropout
User challenge
Tracking often feels like compliance. Miss one entry and the app feels punitive instead of useful.
What helps
Ziva keeps the tone neutral and helps fill gaps so you can continue.
Slide 1 of 4 Swipe or tap chips
The difference
Every other app
- 1 Open the tracking app
- 2 Tap "Add food"
- 3 Search "chicken salad"
- 4 Scroll through 47 results
- 5 Pick the closest match
- 6 Estimate your portion size
- 7 Save and close
- 8 Open again later to check totals
With Ziva
I had a chicken salad for lunch
Logged. 340 cal · 28g protein.
Today left: 1,180 cal
That's it.
Save time and make logging feel easy
Write one message, get instant nutrition, and keep your streak going without the usual friction.
1
Tell Ziva
Turkey wrap for lunch.
No search, no barcode scan, no manual portion menus.
2
Parsed instantly
Flour tortilla
200 cal
1 large (64g)
5p 5f 33c
Turkey, deli sliced
74 cal
3 slices (84g)
12p 1f 3c
Swiss cheese
106 cal
1 slice (28g)
8p 8f 1c
Lettuce, green leaf
3 cal
2 leaves (20g)
0p 0f 1c
Total
383 cal 25g P 14g F 38g C
3
Progress updates
Calories 1,420 / 2,050
Protein 92g / 140g
Fat 58g / 78g
Carbs 138g / 210g
Fast enough to stay consistent, clear enough to trust.